Privacy policy

Privacy Policy

This Privacy Policy describes how Morning Rituals ("we," "us," or "our") collects, uses, and shares your personal information when you visit, use, or make a purchase from morningrituals.store (the "Site").

Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. We also collect information about the individual web pages you view, what websites or search terms referred you to the Site, and how you interact with the Site.

When you make a purchase or attempt to make a purchase, we collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number (optional)

  • Payment information (processed securely through our payment provider — we do not store full credit card numbers)

  • Order history

We refer to this information as "Order Information."

When you sign up for our newsletter, we collect your email address and, optionally, your name.

How We Use Your Information

We use the Order Information to:

  • Fulfill your orders (including processing payment, arranging shipping, and sending order confirmations)

  • Communicate with you about your order

  • Screen orders for potential fraud

  • Send marketing communications (only if you've opted in)

We use device and browsing information to improve and optimize the Site, and to better understand how customers interact with our store.

Sharing Your Information

We share your information with third parties to help us provide our services, including:

  • Shopify — our e-commerce platform

  • Dripshipper / Temecula Coffee Roasters — our fulfillment partner who roasts and ships your coffee

  • Payment processors — to process your transactions securely

  • Email service providers — to send you order confirmations and (if opted in) marketing emails

  • Analytics providers — such as Google Analytics, to understand how the Site is used

We may also share your information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request, or to protect our rights.

Behavioral Advertising

We may use your information to provide you with targeted advertisements or marketing communications we believe may interest you. You can opt out of targeted advertising through your browser settings or platforms like the Network Advertising Initiative (optout.networkadvertising.org).

Your Rights

If you are a resident of the European Economic Area, California, or another jurisdiction with applicable privacy laws, you have the right to:

  • Access the personal information we hold about you

  • Request that we correct or delete your information

  • Opt out of marketing communications at any time

To exercise any of these rights, contact us at hello@morningrituals.store.

Data Retention

We will maintain your Order Information for our records unless and until you ask us to delete it.

Children

The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be effective as soon as it is posted.

Contact Us

For more information about our privacy practices, or if you have questions, please contact us at:

hello@morningrituals.store
Morning Rituals
Waterbury, Connecticut, United States