{"product_id":"ethiopia-natural","title":"Ethiopia Natural","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eA cup of Ethiopia Natural tastes like a quiet morning in the best possible way — ripe fruit and milk chocolate at the first sip, then it softens into caramel and warmth as it cools. This is what natural-process coffee is supposed to do, and it does it beautifully.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eTasting profile\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"marker:text-quiet list-disc pl-8\"\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eRoast: Medium-light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eNotes: Milk chocolate, ripe fruit, caramel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eBody \/ Acidity: Medium body, soft bright acidity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eProcess: Full natural, sorted by hand, dried on raised beds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eThe story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eGrown by smallholder farmers in Ethiopia's Sidama Zone — one of the country's most celebrated coffee-growing regions, at 1,700–1,900 meters, in rich Nitisol soils. The varieties are indigenous heirloom cultivars: genetically diverse, never formally cataloged, and responsible for much of the unique flavor complexity that makes Ethiopian coffee unlike anything grown elsewhere in the world. Natural processing — drying the coffee cherry whole, with the fruit intact, before removing the seed — imparts the jammy sweetness and fruit-forward character that defines this cup.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eHow to brew\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003ePour over is the ideal method for this coffee. V60 or Chemex at 200°F, medium-fine grind, 1:15 ratio. The fruity notes come through most clearly with a clean, controlled extraction. Also excellent as a drip coffee. Avoid very dark extraction — the delicate fruit notes get buried.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eWhy it's in our collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eEthiopia is the origin of coffee. The founder chose the Sidama natural because it represents Ethiopian coffee at its most expressive — the cup that shows what this origin can do when the processing is done right and the beans are handled with care.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"marker:text-quiet list-disc pl-8\"\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eHow fresh is this coffee?\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWe work with roasters who ship to us regularly so beans reach you within weeks of roasting. Store in an airtight container away from light.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eWhole bean or ground?\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAvailable in whole bean, standard, espresso, and coarse grinds — pick at checkout.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eAvailable as a subscription?\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYes — subscribe and save 10% on every order.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Morning Rituals","offers":[{"title":"Coarse \/ 12oz","offer_id":44238221410327,"sku":"TVARETHIOPIA NATURAL-CO-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 1 LB","offer_id":44238221443095,"sku":"TVARETHIOPIA NATURAL-CO-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 2 LB","offer_id":44238221475863,"sku":"TVARETHIOPIA NATURAL-CO-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 5 LB","offer_id":44238221508631,"sku":"TVARETHIOPIA NATURAL-CO-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 12 LB","offer_id":44238221541399,"sku":"TVARETHIOPIA NATURAL-CO-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12oz","offer_id":44238221574167,"sku":"TVARETHIOPIA NATURAL-ES-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 1 LB","offer_id":44238221606935,"sku":"TVARETHIOPIA NATURAL-ES-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 2 LB","offer_id":44238221639703,"sku":"TVARETHIOPIA NATURAL-ES-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 5 LB","offer_id":44238221672471,"sku":"TVARETHIOPIA NATURAL-ES-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12 LB","offer_id":44238221705239,"sku":"TVARETHIOPIA NATURAL-ES-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 12oz","offer_id":44238221738007,"sku":"TVARETHIOPIA NATURAL-ST-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 1 LB","offer_id":44238221770775,"sku":"TVARETHIOPIA NATURAL-ST-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 2 LB","offer_id":44238221803543,"sku":"TVARETHIOPIA NATURAL-ST-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 5 LB","offer_id":44238221836311,"sku":"TVARETHIOPIA NATURAL-ST-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 12 LB","offer_id":44238221869079,"sku":"TVARETHIOPIA NATURAL-ST-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12oz","offer_id":44238221901847,"sku":"TVARETHIOPIA NATURAL-WH-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 1 LB","offer_id":44238221934615,"sku":"TVARETHIOPIA NATURAL-WH-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 2 LB","offer_id":44238221967383,"sku":"TVARETHIOPIA NATURAL-WH-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 LB","offer_id":44238222000151,"sku":"TVARETHIOPIA NATURAL-WH-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12 LB","offer_id":44238222032919,"sku":"TVARETHIOPIA NATURAL-WH-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/4261\/0199\/files\/label5_on_bag_f5ae9987-5a62-4b35-99af-8c2551d6dc14.jpg?v=1770141172","url":"https:\/\/www.morningrituals.store\/products\/ethiopia-natural","provider":"Morning Rituals","version":"1.0","type":"link"}